Starsky's red and blue shirts

[mortmere]

I've tried to figure out what reads on the front label of Starsky's red and blue shirts before, but after the question of the brand name arose in the S/H FB group yesterday, I finally found pictures where one can pretty much just read it (with a bit of squinting and guessing): ÉTALAGE. And I even found a good photo of the company's label for proof from a vintage t-shirt sale on Etsy.

I can't find any further information on that company, but I think I just prefer chuckling at how appropriate it is that it says "étalage" - display, exhibition, showcase - right below that deliciously open shirt placket. Yep, show us the goods!

The Hutch-blue shirt with its Starsky-blue sleeve stripes is lovely, but the perfectly Torino-colored red one is the essential Starsky shirt for me. 





(Lol, I was almost certain I had seen a third shirt like this, darker blue with white stripes, but I must've just dreamed it. Maybe it was because the blue looks a little lighter than usual in the Starsky's Lady monopoly scene, which is one of the few, if not the only time we see the dark blue stripes on the sleeve. One could easily assume the blue shirt had white stripes, too.)

Comments

[matsir]

I don't remember this label, but most of shirts I saw/wore in the '70s were either a discount store button ups or mail order ST, SW or LoTR tees. The design is perfect for Starsky, comfort with a little skin on display. Maybe his solution when upper brass kept telling him to button up his shirt? Or PMG's choice because the brand label made it an actor in-joke?
P.S. So when are you going to give us another of your steamy art pieces based on that basketball shot?

[mortmere]

Did they really tell him to button up?! Did he obey?? Teehee, one more angle to look at this show from (can't rely on my screencaps to check the state of Starsky's shirts - they are probably 70% Hutch, 20% slashy situations and only 10% Starsky...).

Funny, I didn't pick that basketball photo to suggest anything (*she says innocently*). It was more like, with the screencaps I have (see above), that was the best shot of the red shirt I had handy! But now that you mention it, I can't unsee it... :D